BYD’s sub-brand Fangchengbao (FCB) is making serious waves in China’s new energy vehicle market, with its Ti7 model leading the charge. In November, FCB racked up an impressive 37,405 sales, a feat that pushed the brand past rival Xpeng and into the top four among China’s NEV startups. The Ti7, a hybrid SUV, wasn’t just selling well, it was absolutely dominating its segments, securing the fastest monthly growth among all BYD sub-brands.
FCB’s success isn’t a fluke. From January to November, total cumulative sales hit 180,000 units, with an average transaction price of around 240,000 yuan, or about 33,900 USD. This suggests that buyers are opting for higher-spec configurations, firmly planting Fangchengbao in China’s mid- to high-end SUV territory.
A Diverse Lineup for Diverse Tastes
FCB isn’t putting all its eggs in one basket. Their current portfolio boasts four distinct models: the Leopard 5 (Bao 5), Leopard 8 (Bao 8), Ti 3, and the star performer, the Ti 7. Each of these vehicles is designed to carve out its own niche, giving FCB a broad presence across both off-road and box-style SUV categories. November’s sales figures clearly highlight their market leadership in each segment.
Ti7: The Segment King
The Ti 7 is undeniably the brand’s breakout star. With 24,019 units sold in November, it topped both hybrid SUV and box-style SUV sales. This isn’t its first rodeo either. The Ti7 surpassed 20,000 units in its first full month on the market and did it again the following month. In an astonishing 80 days, it accumulated over 50,000 sales, making it the second-fastest new-energy model to hit that mark and the fastest in the box-style category. It’s a true testament to its appeal and how quickly Chinese consumers are embracing innovative designs.
Ti 3: Urban Appeal with a Bold Statement
The Ti 3 also had a strong showing, with 6,054 units sold in November, bringing its year-to-date total to 59,726. This pure-electric model secured the top spot among box-style EVs and landed in the top three overall. Its target audience consists of younger, urban buyers who appreciate its compact size and distinctly squared-off styling.
Leopard 5 and 8: High-End Off-Road Prowess
For those seeking more rugged luxury, the Leopard 5 is making its mark as the 2024 new energy off-road sales leader. It moved 5,569 units in November and has already surpassed 100,000 cumulative units, leading the new energy off-road wholesale volume for both the month and the January-November period. Not to be outdone, the Leopard 8 recorded 1,763 units in November, with cumulative sales reaching 28,288. This premium SUV competes in the high-end 400,000 yuan segment, roughly 56,500 USD.
Fangchengbao’s impressive November performance underscores its strategic expansion across multiple SUV sub-segments in China’s dynamic automotive market. The Ti7, in particular, has been a significant growth driver, solidifying the brand’s strong position in both off-road and box-style vehicles. With a diverse and popular lineup, FCB is certainly one to watch as it continues to challenge established players and redefine expectations for Chinese EV startups. This aggressive market strategy, combined with their focus on high-spec models, has clearly resonated with consumers. It also highlights wider trends in the country, where local brands are rapidly innovating and gaining significant market share, often outpacing global competitors. The blend of performance, practicality, and striking design is hitting all the right notes for drivers in one of the world’s most competitive automotive landscapes. As BYD continues its global expansion, this kind of success story from its sub-brands bodes well for its overall strategy. You can see how other brands are performing in the competitive domestic market, like when BYD’s Sealion 06 surged past 35,000 sales, showcasing the sheer scale of the appetite for new energy vehicles. Moreover, brands like Leapmotor are also seeing significant investment, indicating a healthy environment for growth and innovation within the Chinese EV sector.
