China’s electric vehicle landscape is a dynamic beast, and five Huawei-backed car brands are deepening their alliance to conquer it. Aito, Luxeed, Stelato, Maextro, and Saic (Shangjie) are joining forces, standardizing their tech, creating a unified after-sales network, and launching joint marketing efforts. It is a smart move, especially with the government planning to phase out new energy vehicle subsidies in the coming years. This consolidation within the Harmony Intelligent Mobility Alliance (HIMA) could be exactly what they need to stay ahead.
These five brands are more than just collaborators; they are born from partnerships between Huawei and established Chinese automakers like Seres, Chery, BAIC, JAC, and SAIC. You see their cars gracing HIMA showrooms, all powered by Huawei’s cutting-edge ADAS and smart cabin technology.
HIMA’s Ascent and Future Challenges
November 2025 was a landmark month for HIMA, with sales hitting an all-time high of 81,864 units. The alliance delivered an impressive 494,375 vehicles from January to November, marking a 24.7% year-over-year increase. But the road ahead has its twists and turns. As China winds down its EV subsidies, the market is bracing for a shake-up, making HIMA’s unified front even more crucial.
A Deeper Dive into Collaboration
The strategic cooperation announced in Shanghai is extensive. The HIMA brands are set to standardize core technologies and components, including the Harmony OS cockpit, advanced driver assistance systems, and cloud services. They are also unifying quality control, which means better cars for us. Imagine a cross-brand after-sales service network that streamlines everything from pre-sales to delivery. That is exactly what they are building.
One of the most exciting developments is the joint investment in Huawei’s charging station infrastructure. The long-term goal is a countrywide network with a unified account system and an interactive charging map. Talk about convenience! Plus, the establishment of the HIMA innovation center means continuous development of vehicle technologies, pushing the boundaries of what is possible.
Finally, the integration of marketing and service operations at the alliance level aims to create brand synergy, share resources efficiently, and boost market competitiveness. With models like the Aito M5, Aito M7, Aito M8, Aito M9, Luxeed S7, Luxeed R7, Stelato S9, Stelato S9T, Maextro S800, and Saic H5 already in their lineup, HIMA is poised to make a serious impact.
