BYD’s sub-brand Fangchengbao (FCB) is making serious waves in China’s competitive EV market, with an impressive 37,405 sales in November alone. This surge propelled the brand past Xpeng, solidifying its position among China’s top four new energy vehicle brands. The hybrid Ti 7 SUV particularly shone, dominating both its segment and the increasingly popular box-style category, showcasing the fastest monthly growth among all BYD sub-brands.
From January to November, FCB racked up a remarkable 180,000 unit sales. With an average transaction price hovering around 240,000 yuan, or about 33,900 USD, it is clear that Fangchengbao is effectively carving out a niche in China’s mid to high-end SUV market. This success is largely due to buyers opting for high-spec and top-tier configurations of their models.
A Diverse Portfolio for Every Adventurer
FCB’s current lineup features four robust models: the Leopard 5 (Bao 5), Leopard 8 (Bao 8), Ti 3, and Ti 7. Each of these vehicles targets a specific sub-segment, ensuring a broad presence across both off-road and box-style SUVs. The November sales data clearly indicate these models are leading their categories.
Ti 7: The Hybrid SUV Superstar
The Ti 7 recorded an outstanding 24,019 units in November, securing the top spot in both hybrid SUV and box-style SUV sales. This powerhouse model surpassed 20,000 units in its first full month on the market, repeated the feat the following month, and now boasts over 50,000 units sold within its first 80 days. Market data highlights its rapid ascent, making it the second-fastest new energy model to hit 50,000 units and the undisputed fastest in the box-style segment.
Ti 3: Compact Power for the Urban Explorer
For those seeking a more compact option, the Ti 3 delivered 6,054 units in November, bringing its cumulative sales to 59,726. This model leads the pure-electric box-style category and ranks among the top three overall. Its design and positioning cater to younger urban buyers looking for a stylish, squared-body EV that handles city life with ease.
Leopard 5 and 8: Off-Road Prowess and High-End Luxury
The Leopard 5 stands out as the 2024 new energy off-road sales leader, moving 5,569 units in November and crossing the 100,000 cumulative unit mark. It leads new energy off-road wholesale volumes for both the month and the January to November period. Meanwhile, the Leopard 8, with 1,763 units sold in November and a cumulative 28,288 units, competes fiercely in the high-end SUV segment, commanding prices around 400,000 yuan (about 56,500 USD). This robust performance underlines Fangchengbao’s strategic success in diverse segments.
Overall, November’s sales figures confirm FCB’s steady expansion across various sub-segments of China’s SUV market. The Ti 7 has been a significant growth driver, solidifying the brand’s dominance in both off-road and box-style vehicle categories. This strong showing reinforces BYD’s strategic vision for its sub-brands and their significant impact on the Chinese NEV market.
