BYD, a titan in the new energy vehicle (NEV) market, recently held its second extraordinary general meeting of 2025 to discuss its domestic performance. The big news: November 2025 saw 480,186 NEV deliveries, marking the highest monthly total of the year, even with a 5.25 percent year-on-year decline. This dip signals the third consecutive month of contraction, but year-to-date figures still boast an 11.3 percent increase over 2024, with 4,182,038 NEVs delivered from January through November.
Chairman and president Wang Chuanfu addressed the slowdown head-on, attributing it to the natural ebb and flow of product development cycles, a temporary softening of BYD’s technical edge, and a general industry trend of product homogenization. He also touched on consumer pain points, like slower charging speeds in colder weather, something many EV owners can relate to. But don’t count BYD out yet, Wang teased “heavyweight” new technologies on the horizon, though he kept the details under wraps.
Wang emphasized that BYD’s real muscle comes from its technical prowess, backed by an impressive force of around 120,000 engineers. This team, he asserted, is the key to rekindling BYD’s competitive fire. Over the next two to three years, expect to see a significant investment surge into electrification and the next generation of intelligent automotive tech. This renewed focus on innovation suggests BYD isn’t just playing catch-up, it’s aiming to redefine the game. For example, brands like SAIC are already making waves with products such as the SAIC Roewe M7 PHEV, showcasing the rapid advancements in the Chinese EV landscape.
Wang also candidly admitted that a reliance on favorable market conditions might have led to some complacency in marketing efforts. His solution involves beefing up marketing and support functions to ensure those technical advantages translate effectively into market dominance. Plus, expanding overseas sales remains a top priority. This push aligns with broader trends where Chinese automakers are increasingly looking beyond their home market, with some even making aggressive moves into Europe, like Nio’s Firefly brand.
Despite the November dip, BYD’s monthly volume was actually the highest all year. And let’s not forget, the year-to-date deliveries still show a healthy 11.3 percent increase over 2024, proving their production scale and market reach are still expanding. Other brands like BYD Sealion 06 have also demonstrated strong November sales, highlighting the competitive nature of the market.
This domestic slowdown has, however, prompted BYD to dial back its 2025 global sales target from 5.5 million down to roughly 4.6 million vehicles. Wang wrapped things up by highlighting that BYD’s future success hinges on reigniting its technical leadership, boosting charging performance, growing its international footprint, and sharpening its market operations. The fierce competition is real, folks. In September 2025, BYD sold 396,300 vehicles, but SAIC Motor actually outpaced them with 439,800 units, temporarily taking the lead in monthly sales. This demonstrates the constant jostling for position in China’s dynamic NEV market. Other players, like Xpeng, are also hitting significant milestones, showcasing the overall growth and intense competition within the Chinese EV sector.
