On March 25, the Firefly brand officially launched its right-hand drive model at the 47th Bangkok International Motor Show. The vehicle is available in a single configuration, priced at 799,000 Thai Baht (approximately $23,400 USD). This launch marks a significant milestone for Firefly as it expands into its second major right-hand drive market in Southeast Asia, following its successful entry into Singapore, further accelerating the brand’s global footprint.
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Jin Ge, President of Firefly, stated: “Upholding NIO’s ‘Blue Sky Coming’ mission and leveraging a decade of R&D and manufacturing expertise, Firefly is redefining the premium compact car segment for the intelligent electric era. We believe this model serves as a key milestone in driving growth within Thailand’s premium EV market. We are thrilled to partner with the Thonburi Group, which boasts over 85 years of experience in the Thai automotive industry, to elevate our brand presence in this region.”
The vehicle features a distinctive bionic design, highlighted by signature triple-ring light clusters on both the front and rear, ensuring high visual recognition. In terms of dimensions, the car measures 4,003/1,781/1,557 mm in length, width, and height, with a wheelbase of 2,615 mm. Performance-wise, it is powered by a rear-mounted single motor delivering a maximum output of 105 kW. It achieves a 0-100 km/h acceleration time of 8.2 seconds and a top speed of 150 km/h. The vehicle is equipped with a 42.1 kWh battery pack, offering a CLTC-rated range of 420 kilometers.
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