Zeekr, a name that once dominated the top-seller charts, is turning heads with a bold move for its 007 GT model. In an effort to reignite sales in China, the electric vehicle maker is now offering a “Cloud Mist Pink” exterior and a black-purple interior trim at no extra cost. This is a significant shift, considering the pink paint job previously commanded a 6,000 yuan premium, as reported by Chinese tech news source IT Home.
A Closer Look at the Zeekr 007 GT
This isn’t just about a new paint option. The 007 GT, a sleek shooting-brake/estate variant from the 007 series, hit the Chinese market on April 15, 2025. It launched with a starting price of 202,900 yuan (around 28,000 USD) and maxed out at 232,900 yuan (approximately 32,100 USD). It quickly became a popular choice for those seeking a blend of style and performance.
Design and Interior Comfort
The Zeekr 007 GT flaunts a panoramic full-glass roof, adding an airy feel to the cabin. Its frameless doors and hidden “water-cut” styling elements contribute to its modern aesthetic, while frameless electric mirrors complete the sleek exterior. Inside, drivers are greeted by a 13.02-inch central control screen and a massive 35.5-inch AR head-up display, which cleverly integrates a blind-spot monitoring system for enhanced safety. Underneath it all, a dual-Nvidia Orin-X chip architecture powers the vehicle’s advanced computing needs.
Performance and Range
Built on an 800-volt high-voltage platform, the 007 GT is engineered for serious performance. It supports rapid charging at up to 500 kW, meaning less time plugged in and more time on the road. The ride is further refined by a CCD electromagnetic damping system and “smart magic carpet” suspension, both standard features. You’ve got a choice of battery packs, with the longest CLTC range reaching an impressive 825 km (513 miles). For those craving power, one specification boasts a dual-motor output of up to 646 hp (around 483 kW), delivering an exhilarating driving experience. This high-performance variant still offers a solid 585 km (362 miles) CLTC range, striking a great balance between power and practicality.
Navigating the Competitive Chinese EV Market
Despite its appealing features, the Zeekr 007 GT has seen a dip in its sales momentum. In September 2025, about 3,915 units were delivered. However, a report from Caifuhao points to a slowdown in early October, with weekly sales dropping from over 2,000 to under 1,000 units. This suggests a notable reduction in deliveries compared to previous months. While official October figures are not out yet, the trend indicates a cooling off in the market for what was once Zeekr’s top seller.
This isn’t an isolated incident. The Chinese EV market is highly dynamic and fiercely competitive, with brands constantly adapting their strategies. From new entrants to established players, everyone is vying for consumer attention. The decision to offer premium options like the “Cloud Mist Pink” for free demonstrates Zeekr’s aggressive approach to recapture market share and attract buyers in a crowded landscape. Other brands are also making strategic moves, with some like BYD aiming to dominate with powerful yet affordable models. The rapid pace of charging network expansion across China further fuels this intense competition.
Ultimately, this free pink exterior option is more than just a cosmetic upgrade. It’s a strategic play by Zeekr to revitalize interest in the 007 GT and keep it relevant in China’s ever-evolving electric vehicle scene.
