Changan’s Deepal brand is dropping a new contender in the packed mid-size SUV arena, and it’s coming in hot. The new Deepal S07 is set to launch on September 17th, armed with slick styling, a high-tech cabin, and a partnership with Huawei that democratizes advanced driver assistance. With pre-sale prices already turning heads, this is a model that signals just how competitive China’s EV market has become.
The pre-sale window puts the S07 between 156,900 and 173,900 yuan (roughly 21,800 to 24,200 USD). However, industry insiders are betting the official launch price will dip below 145,000 yuan (around 20,000 USD). If that holds true, the S07 isn’t just entering the market, it’s kicking the door down with a value proposition that’s hard to ignore.
| Metric | Value | Unit | Notes |
|---|---|---|---|
| Dimensions (L/W/H) | 4750 / 1930 / 1625 | mm | A confident mid-size footprint. |
| Wheelbase | 2900 | mm | Promises generous interior space. |
| EREV Powertrain | 1.5L Extender + 258/272 hp Motor | — | Range-extender for ultimate flexibility. |
| EV Powertrain | 272 hp Motor | — | Pure electric for zero-emission driving. |
| EREV Pure Electric Range (CLTC) | 230 / 300 | km | Enough for daily commutes on battery alone. |
| EREV Combined Range (CLTC) | up to 1320 | km | Eliminates range anxiety on long trips. |
| EV Range (CLTC) | 550 | km | Solid range for the all-electric model. |
| Pre-sale Price | ¥156,900 – ¥173,900 | CNY | Final launch price expected to be lower. |
A Sharp Suit and a High-Tech Feel
The S07 has a clean, modern profile. It avoids fussy details, opting instead for a sleek two-tone body, blacked-out accents, and smoothly integrated through-type taillights. Small touches like the privacy glass for the rear passengers and double-layer soundproof glass up front show an attention to daily comfort. It’s a design that feels polished and confident without shouting for attention. There’s a choice of five exterior colors to round out the package.
Inside, the tech takes center stage. Your eyes are immediately drawn to a huge 15.6-inch 2.5K central screen, but the real party trick is the 55-inch AR-HUD. This augmented reality head-up display projects critical driving info directly into your line of sight, making it feel like something out of a sci-fi movie. A Qualcomm Snapdragon 8295P chip powers the whole system, ensuring the infotainment is snappy and responsive. Even the rear passengers get their own 4.2-inch control screen. Topping it all off is a 20-speaker Dolby audio system, a clear signal that the in-cabin experience was a priority.
The Huawei Co-Pilot
The headline feature is the integration of Huawei’s Qiankun ADS SE assisted driving system. This is a huge deal for a car in this price bracket. The system acts as an intelligent co-pilot, designed to make driving easier and safer.
The suite includes:
- High-speed Navigation Cruise Assist (NCA): On highways and ring roads, the car can manage speed, keep its lane, execute smart lane changes to overtake, and even handle getting on or off the freeway.
- Urban LCC Plus: In the city, it provides lane-keeping for cruising, can perform lane changes when you use the indicator, and helps manage traffic lights.
- Intelligent Parking Assist: This is a game-changer for tight spots. It supports over 160 different parking scenarios and even allows for “off-vehicle parking,” where you can get out and have the car park itself.
Power for Every Purpose
Deepal offers two distinct powertrain flavors for the S07, catering to different driving needs. This smart strategy, also used by many other Chinese brands, gives buyers the choice between a pure EV and an extended-range hybrid.
The EREV (Extended-Range Electric Vehicle) version is perfect for those who want electric daily driving without any range anxiety on long trips. It pairs a small 1.5L gasoline engine, which acts purely as a generator, with a powerful electric motor. You get a pure electric range of up to 300 km (CLTC), which covers most daily commutes. When a long road trip calls, the generator kicks in to charge the battery, pushing the total combined range to an impressive 1320 km. It’s the best of both worlds.
For the purists, the all-electric EV variant offers a punchy 272 hp motor and a solid 550 km of CLTC range. It’s a straightforward, zero-emissions setup ideal for city life and regular regional travel.
A Sign of the Times
The Deepal S07 is another example of how quickly the Chinese auto industry is moving. Parent company Changan is leveraging its massive scale and smart partnerships to bring high-end technology to the mainstream. By packing the S07 with features like the Huawei ADS, a massive AR-HUD, and a premium sound system, all while aiming for a sub-20,000 USD price point, Deepal isn’t just competing. It’s putting the entire market on notice.
