Nissan is shaking up the global pickup market with the launch of its new Frontier Pro series, a truck that is designed, developed, and produced entirely in China with aspirations for worldwide sales. This marks a significant pivot for the brand, showcasing China’s growing automotive engineering prowess. The Frontier Pro starts at an impressive 169,900 yuan, or about 23,800 USD, positioning it competitively in a fiercely contested segment.
Price and Variants
The Frontier Pro offers both traditional fuel and plug-in hybrid electric vehicle (PHEV) options, catering to a broad spectrum of buyers. The gasoline and diesel models range from 169,900 to 196,900 yuan (23,800 to 27,600 USD), while the more advanced PHEV models command a price between 189,900 and 249,900 yuan (26,600 to 35,000 USD). These price points highlight Nissan’s strategy to offer value while integrating advanced powertrain technology.
Distinct Design Philosophies
Nissan has equipped the Frontier Pro with distinct design languages for its variants. The fuel-powered versions retain the iconic V-Motion grille, a signature element that maintains familiarity. However, the PHEV variant embraces a far more modern and electrified aesthetic, aligning with contemporary EV trends and signaling Nissan’s forward-thinking approach.
Dimensions and Practicality
Size matters in the pickup world, and the Frontier Pro doesn’t disappoint. It measures a generous 5520mm long, 1960mm wide, and 1950mm tall, with a substantial 3300mm wheelbase. The cargo bed is equally impressive at 1520mm in length, 1600mm in width, and 490mm in depth, providing ample space for work or weekend adventures. Certain models even feature an electric soft-down tailgate, a thoughtful touch for convenience.
Interior Comfort and Technology
Inside, the Frontier Pro balances ruggedness with refinement. A digital instrument cluster and a large central control screen bring modern tech to the forefront, while a row of physical buttons on the center console ensures intuitive control. The cabin is further enhanced by a 12-speaker JLA brand audio system and extensive soft-touch materials, creating a premium feel for both driver and passengers.
Powertrain Options and Performance
Under the hood, the Frontier Pro delivers diverse choices designed for various needs. The fuel models come with either a 2.0T gasoline engine, kicking out 258 hp and 400 Nm of torque, or a 2.3T diesel engine, producing 190 hp and a hefty 500 Nm of torque. Both pair with an 8-speed automatic transmission for smooth power delivery. The real game-changer is the PHEV variant, combining a 1.5T engine with a front-mounted single electric motor. This setup generates a robust 320 kW (429 hp) and an impressive 800 Nm of combined torque, all channeled through a 4-speed DHT transmission. It also offers a pure electric range of 135 km under CLTC conditions, making it a versatile option for both long hauls and city driving. This hybrid powertrain reflects a broader trend seen in models like the Volkswagen ID. era EREV crossover, which also taps into advanced Chinese EV technology.
Nissan’s Strategic Move in China
Zhengzhou Nissan, Nissan’s first joint venture for complete vehicle manufacturing in China, serves as a crucial hub for the brand’s light commercial vehicle (LCV) R&D. The launch of the Frontier Pro from this facility underscores China’s growing importance as a manufacturing and innovation base for global automotive players. As the EV market continues to evolve, China’s influence is undeniable, with brands like BYD leading export surges and new technologies gaining traction. Nissan’s investment in local design and production suggests a long-term vision to leverage China’s dynamic automotive landscape for its global product strategy.
