Geely’s Bold Move into Pakistan
Geely Auto is ready to make waves in Pakistan by partnering with Bestway Group, a major player in the country’s cement industry. Starting in Q3 2026, they’ll roll out the Geely Galaxy brand, with a focus on two electric models: the EX5 and EX2. This isn’t just another corporate expansion; it’s a strategic entry into a growing market.
What’s in the Pipeline?
The EX5, an electric SUV, is based on the Galaxy E5, while the EX2 is a compact hatchback that echoes the Geely Xingyuan. Both models are tailored for urban mobility, aiming to capture the compact SUV and small EV segments. This is a smart play, considering the rising demand for small electric vehicles in urban areas.
| Metric | Value | Notes |
|---|---|---|
| Expected Launch | Q3 2026 | Initial models: EX5 and EX2 |
| Target Market | Compact SUV & Small EV | Focus on urban mobility |
| Bestway Group | Official Importer | Leverages local network |
| Sales Growth (June) | 240,799 units | 4th consecutive month of growth |
| Overseas Exports (June) | 102,874 units | Up 157% YoY |
Bestway’s Automotive Ambitions
Bestway Group isn’t just a newcomer. They entered the automotive sector in 2025 by acquiring Al-Haj Automotive, giving them access to essential infrastructure like an assembly plant and a seasoned management team. This partnership allows Geely to tap into Bestway’s local expertise, which is crucial for navigating the Pakistani market.
Geely’s Global Expansion Strategy
This move into Pakistan is part of Geely’s broader strategy to boost international sales. Earlier this year, they teamed up with Emil Frey to enter the Swiss market, launching the Galaxy E5 and Galaxy Starship 7 EM-i SUVs. With sales reaching 240,799 vehicles in June and overseas exports skyrocketing by 157%, Geely is clearly stepping up its game.
What Does This Mean for Buyers?
For consumers in Pakistan, the arrival of Geely’s Galaxy brand means more choices in the electric vehicle market. The EX5 and EX2 could be solid options for urban drivers looking for something practical and electric. However, there’s a lingering question: will these vehicles have the necessary charging infrastructure to support them? Geely’s strategy should involve establishing a robust charging network, especially in urban areas.
With Geely raising its annual export target to over 900,000 vehicles, it’s clear they believe in their products. For buyers, this could translate to better availability and potentially competitive pricing. But, as always, it’s wise to stay tuned for more developments. Will Geely’s vehicles hold their resale value in international markets? That’s something to keep an eye on as they expand.
Final Thoughts
Geely’s entry into Pakistan is a big deal, not just for the company but for the growing EV market. As they launch the EX5 and EX2, expect more local competition and innovation in the EV space. If you’re in the market for an electric vehicle, keep these models on your radar—they could be worth the wait.
