GWM just reported a staggering drop in its first-half profits. You might want to sit down for this: expected profits are down by nearly 63% compared to last year. That’s a serious wake-up call for the Chinese automaker, which is trying to balance its rapid overseas growth with some pretty heavy financial headwinds.
The company predicts net profits attributable to shareholders will be between 2.35 billion yuan ($347 million) and 2.6 billion yuan. Last year, that figure was significantly higher, showing just how tough things are getting. Even after adjusting for one-off gains and losses, the profit forecast sits at 1.5 billion to 1.75 billion yuan, down around 51% to 58% year-on-year.
While it might sound like a doom and gloom scenario, GWM has seen sales volume and revenue bounce back during this period. Their global brand strength is on the rise, and overseas sales are a major factor in that. But before you get too excited, the drop in profit is largely attributed to delays in recovering overseas tax-policy subsidy income, which hit them to the tune of 2.27 billion yuan last year.
Foreign exchange fluctuations are also taking their toll. GWM reported a foreign exchange loss of about 266 million yuan in the first half, a far cry from the 1.49 billion yuan gain they enjoyed last year. This kind of volatility isn’t just a number on a sheet; it’s a reminder of how global markets can swing unpredictably and impact even the biggest players in the game.
In a bid to reassure investors, GWM announced plans to repurchase H shares on the open market. This move is funded by internal resources, showing some confidence in their business outlook. Shareholders approved this plan back in June, allowing GWM to buy back up to 10% of its total H shares. It’s a classic move to stabilize market expectations, especially when the stock has plummeted 52% this year.
| Metric | Value | Notes |
|---|---|---|
| Net Profit (H1 2026) | 2.35B – 2.6B yuan | Down 58.97% to 62.92% YoY |
| Vehicle Sales (June 2026) | 108,080 | Down 2.36% YoY |
| Overseas Sales (H1 2026) | 291,426 | Up 47.44% YoY |
| NEV Sales (H1 2026) | 144,634 | Down 9.84% YoY |
| Foreign Exchange Loss (H1 2026) | 266M yuan | Significant impact on profit |
Looking at the sales numbers, GWM sold 583,895 vehicles in the first half of 2026, which is a slight increase of 2.48% year-on-year. Noteworthy is that nearly half of these sales, 291,426 vehicles, came from overseas markets—a 47.44% increase, indicating that GWM’s international strategy is paying off. However, at home, they sold 292,469 vehicles, down 21.41% year-on-year. This is a significant drop that highlights the competitive pressure they face domestically.
In the New Energy Vehicle (NEV) segment, which is a hot topic right now, GWM sold 144,634 units in the first half. That’s a 9.84% decline from last year. June sales saw a slight uptick to 34,659 vehicles, but that’s still a bit of a mixed bag. The NEV market is bustling, and GWM needs to make its mark if it wants to keep pace with rivals like BYD and NIO.
So, should you consider GWM for your next vehicle? Well, if you’re eyeing a well-priced SUV or truck, they still offer competitive options. But keep an eye on the resale value and service availability, especially if you’re outside China. The brand is still building its reputation globally, and while overseas sales are rising, concerns linger about how their vehicles will hold up in the long run.
In short, GWM’s facing some real challenges, but it’s not all doom and gloom. With overseas sales gaining traction, there’s a sense of potential. If you’re in the market for a vehicle, do your homework, but don’t overlook what GWM has to offer.

